Noel Fielding has leant his acting talents to help ceramics designer and friend, Keith Brymer Jones, promote his new range of glassware.

Noel appears in the video with Keith in a surreal Morcambe & Wise/Sinead O’Conner mash-up. You can watch it here:

The new range of alphabet and number glasses is Keith’s first foray into glassware, as he usually works in pottery. You can purchase the colourful glasses for £8 each here, although you’ll need to save up if you’re planning to recreate the display from the video.

Keith also loves singing about what he does and making videos; you can see what else he gets up to via his website and his youtube channel.