Friends actor David Schwimmer will co-star in Julia Davis‘ new sitcom Morning Has Broken.

As we’ve mentioned previously, the series follows the story of Gail Sinclair (Davis), the star of daily television programme Good Morning… with Gail Sinclair. After eight years of high ratings and awards ‘The Queen of Daytime’ starts to lose viewers and tensions build within the production team, leading to Gail’s breakdown.

Schwimmer has been cast as an American producer who is brought in by channel executives to refresh and boost viewing figures for the ailing show.

We’re particularly excited about the project, because it’s directed by another friend of TVO, Dan Clark. The series is also co-written (and co-stars) Nick Mohammed (Murder in Successville, How Not to Live your Life, amongst others). Julia has said that she is, “looking forward to experimenting with friends whose work I love”.

David Schwimmer has said of his involvement in the show: “I’ve been a massive fan of Julia’s for years, and I’m thrilled to be able to finally work with her and Nick on this fantastic comedy.”

Rachel Springett, Commissioning Editor for Comedy at Channel 4 added: “Julia is undoubtedly one of our most talented comedic writers and actresses and it’s a testament to the quality of her writing that she can attract such a big star. We are thrilled to have David Schwimmer star alongside Julia in this exciting new series for the channel.”

Given how willing Matt Le Blanc has been to poke fun at his Friends’ character Joey in Episodes, we’re looking forwards to see what Julia has in store for good old Ross.