Ayoade Goes Viral

Richard Ayoade has been on the publicity trail for his new book, Ayoade on Ayoade this week, with delightful results.

© Dave King / Channel 4

© Dave King / Channel 4

One stop off was at the Channel 4 News studios, where he discussed the book with Kirshnan Guru-Murthy.  Or, rather, he didn’t, because the rules of the news broadcast meant they couldn’t plug the book… and things got rather silly indeed. If you haven’t seen it yet – and it’s gone viral fast so you probably have – enjoy.

If you don’t have the book yet, you can pick it up now from The Velvet Onion Amazon Store, and help keep this here website afloat. Cheers!

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