Fulch Iz Da Bizness

Rich Fulcher has turned up in a new music video.

The track, Bizness is the work of Nick Catchdubs (feat. IAMSU! & Jay Ant) & Scott Jacobson, and manages to fuse hip-hop, dub, and a sample from The Lion King. No, really.

You can see the results, which were shot for just $5,000, below…

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