Richard Ayoade has been named in this year’s MediaGuardian 100. This is an annual list of the most powerful people in TV, radio, newspapers, magazines, digital media, advertising and PR. Candidates are judged on three criteria: their cultural, economic and political influence in the UK.

Ayoade is a new entry at 94, which places him 5 people higher than Lord Sugar and 88 below Rupert Murdoch! Mark Zuckerberg made this year’s number 1 spot.

MediaGuardian says of his entry in the list, “Ayoade makes the list on his own merit, but is also representative of a new wave of film-makers bypassing the traditional route to movie-making – not just comics but also photographers and artists, such as Armando Iannucci, Anton Corbijn, Steve McQueen and Sam Taylor-Wood.”

To read his entry in full click here, and to see the list from 1-100 take a look at this.